Let’s go back to that moment of confusion I shared earlier. In many cases, businesses create a LinkedIn business page because they feel they have to, rarely embracing the opportunities it can bring. And yet, so many businesses don’t know or take advantage of what LinkedIn has to offer. It’s the hub for digital networking and building professional relationships with your peers. The platform allows you to connect with others in your field (or not in your field), share valuable content and insights, and even find your dream job. 🔎 Related: Are LinkedIn ads really worth the cost? So, here's the deal, folks - baffled as you might be now, as I was, LinkedIn is a must-have for business professionals. Over the years, I’ve realized I’m not alone. Not so long ago, this is what went through my mind when others asked to connect on LinkedIn. There are some cool job opportunities available.” “Make sure you check out our business page, too. Huh? Not a business card? Or a phone number?
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